Have you unsuccessfully tried to sell your home in Arcadia, Temple City, or San Marino? Perhaps it’s time to consider a listing page. Nowadays, most property buyers search for properties online, which makes it easier than ever to locate the best deals. Moreover, real estate agents and property sellers use innovative information technology to conduct property deals. Most real estate agents reach out to prospective buyers digitally through property listings. Property listing is a critical aspect of the real estate market.
Renowned estate agents like
Gordon Wang know that an appealing page entices prospective buyers. Besides, most clients browse through multiple property listings before making a decision. Designing a catchy listing page requires lots of creativity, and it should be convincing enough to attract potential buyers. Nonetheless, there are different types of property listings, but it’s easy to draw the right clients with a professional page.
What are the different types of property listings?
A
listing agreement is a contract between you (the property owner) and a real estate agent that allows the agent to sell your property to earn a commission. Listings have standard features and should state how long the listing will last. A listing should also include the real estate agent's fee and any exclusions.
Open listings are common globally. Under open listings, you offer a real estate agent a commission as a percentage of the total sale of the property. The agent sells the property, gets a commission, and cancels the contract after a successful sale. This guards the property owner against any underhand deals.
In a net listing, you state the amount you wish to gain from the sale. The real estate agent should sell the property at the highest possible price in order to get a high commission. You, the property owner, only receive the stated amount no matter the sale price. For instance, if you value your property at $350,000 and the agent sells it at $600,000, they will keep $250,000 as commission.
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Exclusive right to sell listings
An exclusive listing is unique in that it is a contract between a homeowner and a listing agent whereby a seller agrees to pay the stated amount regardless of who sells the property. The listings allow employed agents to earn a commission whether they bring a buyer or not. In such an agreement, the agents work hard to sell the property.
A limited service listing allows property owners to pay a flat rate to the agent in advance. The agent will only provide limited services like property listing, and the property owner handles most of the inquiries. The agent does not get a commission due to the upfront payment.
How to craft a compelling property listing
A listing page determines whether a buyer will contact you or move to the next property on sale. A good listing contains accurate and updated information about the property for sale. The information should include details such as location and price and should be up to date.
To sell your property quickly, your listing should:
Give a detailed description of the features of your property. This should be factual and enticing, but do not go overboard. Add clear, high-quality photos (preferably professionally taken) of the entire property to capture prospective buyers’ attention and highlight some
key features of the property, such as:
- Fireplaces
- Stained glass windows
- A beautiful shaded backyard
- Modern lighting fixtures
Discuss all the home’s amenities to capture a buyer's attention and prompt them to book a site visit. A good example is the Oak Knoll Terrace listing; Gordon Wang gives detailed information about the number of bedrooms, price, square feet, and location.
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Be smart with your sentences
Use complete sentences and proper punctuation when creating a listing. Buyers will continue past the introduction if it’s easy to read. Use occasional exclamation marks to show how remarkable your property is and short descriptive sentences.
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Include important informatio
A compelling listing is incomplete without contact information, so include your contacts and state how interested buyers can reach you. Be truthful about all information, especially the number of bedrooms, bathrooms, and other amenities.
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Feature captivating photos
Photos are invaluable in your property listings and contribute greatly to marketing your property. That’s why you should always use high-quality images when building your property listing. Ensure your photos are not too big or too small and present your property’s best features, as they play a vital role in capturing buyers' attention.
The necessity of property listings
Using online property listings to sell your home is necessary for several reasons, including:
1. Attracting buyers
There are many properties for sale in Los Angeles at any given time, and a listing page helps your home stand out from the competition and attract potential buyers to your property. You are likely to get a good response and sell your home faster with a well-crafted listing page. If you intend to sell or buy property in San Marino, create a detailed listing and contact a leading agent in the city.
2. Showcasing property features
A property listing page allows you to display your home's best features. You should share detailed information about the property and why buyers should choose your property. Add beautiful photos to give buyers a feel for what to expect.
3. Improving seller score
A listing page improves your seller rating, making it easy to sell your property. You will attract serious buyers with a listing page, saving time that you would have wasted with casual buyers. You’ll also stand out from other sellers.
4. Agent credibility
A listing page builds trust between potential buyers and you and your agent and demonstrates your credibility, which is vital in the real estate sector. All you need to do is create a listing that puts your property in an ideal light.
5. Cost and time savings
A well-crafted page listing can help you reach many potential buyers at a minimal cost. With a fully automated property site, you’ll save time and money marketing your home and can manage your listing from a single source.
Mistakes to avoid when listing a home for sale
There are certain typical blunders to avoid when putting up your property for sale. The most common mistake many homeowners make is working without a real estate professional. Selling a home by yourself can delay the process, and you’ll risk making costly mistakes an agent could have helped you avoid.
Another misstep is pricing a home too high, which puts off potential buyers. A skilled agent can help you price your property fairly to ensure it sells fast and for a fair amount.
Poor photography is another common home listing misstep. The quality of images often determines whether clients will contact you to check out your property or choose other properties to view instead. Take high-quality shots of your home—or hire a pro—to give potential buyers a clear picture of what to expect. Always update your listing if you make any additional repairs and renovations.
Other things that can help sell your home quickly
A great listing page is undoubtedly essential to selling a home. However, there are a few other things you should do to sell your property fast:
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Hire an experienced agent
Hire an agent with years of experience selling homes in your specific area. Look up agent profiles online to determine how long they have been in the industry. Check how they market their listings and review previous property sellers' reviews. A qualified agent will negotiate on your behalf and help identify the best possible offers.
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Schedule a pre-sale home inspection
A home inspection can unearth any structural damage in your home, allowing you to solve potential issues. The process is costly but worthwhile, as it allows you to fix problems that can put off buyers. However, you do not need to spend a lot on costly upgrades — just a few well-chosen fixes can attract a top-dollar client.
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Hire a professional photographer
Photo Courtesy of Fit Small Business
As we’ve mentioned, you’ll need appealing photos of your home to make your listing page stand out. Work with your agent to choose a photographer to capture the best shots of your property. They will enhance the appeal of your home and make it that much easier to sell.
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Stage your home for showings
Any real estate agent who specializes in luxury home sales will advise you to stage your home. Staging involves decluttering, storing away unnecessary furniture and decor, and rearranging rooms for improved appeal.
Ready to sell?
If you’re looking to sell your home in Los Angeles and the surrounding areas, contact
Gordon Wang. He has vast experience in the real estate industry and specializes in marketing high-end properties in Los Angeles. He ranks among the top agents nationwide and will help you locate the right buyer for your LA home.
